Wednesday, January 30, 2008

Wildwood Magazine - Advertising

Shawnee Place

Advertising improved customer relations and contributed to Wildwood Magazine’s financial gain [i]. Because of the profitability of advertising Wildwood Builders also regularly, advertised in Sunday’s real estate section of the Fort Wayne Journal Gazette.[ii] The Wildwood Magazine editorial staff also contributed lengthy articles to the newspaper. Many of these articles promoted the virtues of the innovative concept of a city residential planning as well as Joel and Grace’s world-class designs. The Wildwood Magazine attained national recognition for many articles on urban restoration techniques. [iii]

A description of the floorplan for a house located at 3028 Shawnee Drive was featured in the Wildwood Magazine, August 1913. “ This house of Old Colonial design is very appropriate for a corner lot or can be built on a wide lot with the broad effect of the house to the front or can be turned around so the porch faces the street and the entrance on the side. The formal entrance shown leads into a small hall with the coat closet. The living room has a fireplace, formal entrance shown leads into a small hall with the coat closet. The living room has a fireplace, built-in book cases and two sets of French doors opening onto an exclusive living porch. The dining room and kitchen are on the opposite side of the house. A door in the dining room opens on a common stair landing and gives the effect of a front and rear stairway. The entire downstairs if finished in white with mahogany doors which aids in carrying out the Colonial effect. The upper floor has three nice sized sleeping rooms, abundance of closet space, bathroom with medicine cabinet and stairway leading to a large attic.” [iv]
[i] The Wildwood Magazine, Autumn, 1916, n.p.[ii] Fort Wayne Journal Gazette, February 8, 1914 n.p., (ARCH files).[iii] Nancy Vendrely, “Ninde Homes a Vision of turn-of-Century Woman” Fort Wayne Journal Gazette People Section Southwest October 21, 1997, n.p.[iv] The Wildwood Magazine, Autumn 1913, 14.

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